Press Release

Marketing and Public Relations Writing, UCSB


This press release demonstrates the use of the inverted pyramid style typically found in news stories. The content of this release announces the opening of a new tour by Skyline Travel to Denver, Colorado. The tour target adults seeking outdoor adventure, nightlife entertainment, and luxury at an affordable cost.

Marketing Section of a Business Plan

Economics and Business Writing, UCSB


This marketing section excerpt comes from a business plan I created for a green makeup line, Envy Cosmetics. The idea behind this brand is to provide young women a safe, yet glamorous alternative to the harmful makeup products commonly found in stores today. This sample shows my ability to research market needs and design an appealling, targeted message.

Pitch Letter

SurfMedia Communications, Public Relations Internship


During my internship at SurfMedia Communications, I wrote several pitch letter emails to bloggers, radio hosts, and entertainment magazines. Through this particular email, I was able to confirm an interview with "Celebrity Do-Gooder" blogger, Lisa Iannucci. This writing sample illustrates my ability to write a professional, tailored pitch letter.

Negative Message Presented in a Positive Light

Economics and Business Writing, UCSB


In this letter, I show my ability to write positively about a negative topic. I created a story where the Santa Barbara County Alcohol, Drug, and Mental Health Service (ADMHS) Prevention Department lost 12% of its allocated funding. My letter describes the impact on ADMHS prevention partners and offers feelings of concern and a sense of reassurance.

Target Market Analysis

Marketing and Public Relations Writing, UCSB


In this course, I worked with a group of students to complete a travel marketing plan. I worked on the target market analysis section, which describes demographics, psychographics, wants and needs, attitudes and behaviors, and travel preferences for a population National Geographic calls "wishful thinkers."